Downtown Eau Claire, Wisconsin

When Rubber Hit the Road DVD

When Rubber Hit the Road is more than a story about tires. It's the story of a Midwestern city's attempt to reinvent itself in the wake of America's manufacturing decline. This is a compelling documentary of the Uniroyal tire plant in Eau Claire, WI.
In stock

In January 1991, Eau Claire's Uniroyal tire plant employees received devastating news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former employees struggled to find their footing in a quickly changing world. What would happen next was anyone's guess. But if the city hoped to survive, it was up to its citizens to figure out how.